How do you apply skincare products correctly – and why is the order so important?

The effectiveness of your skincare routine depends not only on the products you use but also on how you apply them. Using them in the wrong order or applying too much can significantly reduce their benefits. Always start with cleansing – it removes excess oil, dirt, and makeup from the skin.

Next, apply a facial toner to balance the pH level and prepare your skin for the following steps. Serums are applied before your cream, as their active ingredients can penetrate deeply. Finally, a high-quality day or night cream protects your skin and locks in moisture. This way, you make the most of every product and effectively support your skin’s regeneration, hydration, and protection.